Adrian Cojocariu - cognitiveSEO
Adrian Cojocariu - cognitiveSEO Author
Adrian Cojocariu
Adrian is a passionate SEO Analyst who discovered the digital marketing world at a very early age. He is also a professional piano player and a martial arts enthusiast. Still, SEO remains his biggest love of all.
How Page Speed Affects SEO & Google Rankings | The 2026 Page Speed Guide
Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse. But how does this PageSpeed Insights Tool from Google actually work? And, more importantly, does page speed affect SEO? You'll find everything you need to know in this article.
Are Web Directories Still Relevant for SEO in 2026?
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates? Well, as Head of Web SPAM at Google John Mueller said, "in general, no". But the key words in that answer are "in general". That's the usual answer we get from John and, as much as we'd like to say we will dissect it, the truth is that we can only be speculating and interpreting things based on our own knowledge.
How to Optimize SEO Title Tags for Humans and AI Engines
Titles are among the most important things in SEO. But, although it is very basic to have your keywords inside the title, it isn't always easy to write SEO friendly title tags. That's why we've prepared this guide and set of best practices you need to follow in order to have well optimized titles on all of your website's pages. If there's one thing I've noticed during many years of practicing SEO, it's that people heavily neglect titles.
DO’s and DON’Ts on Google My Business | Tips to Get Your Listing to the Top
Owning a Google My Business page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing. If you're the only business in town, you're always going to show up first. However, if there are hundreds of similar businesses nearby, it can get quite frustrating, especially if you're new in the game. Incorporating the right Google My Business tips can make all the difference in standing out.
Canonical URLs – Best Practices, Common Mistakes & Their Impact on SEO
There are many questions about canonical tags that could have landed you on this page. What are canonical tags? When to use them? Do canonical tags impact SEO in any way? We know, there's a lot to take in. But do you know what the good part is? This article will answer everything you need to know about canonical tags! Quick answer: Canonical tags affect SEO from two points of view. For once, they directly influence how search results display.
Chatbot Marketing: Is It the Strategy of the Future ?
There's a big hype going on about chatbots. If you've heard of them but aren't quite sure what exactly they are or how they work, you're in the right place. This article will explain what chatbots are and how they can help you take your digital marketing to the next level. Incorporating chatbots in marketing can streamline customer interactions and significantly enhance your marketing efforts.
Content Freshness & Rankings | Does Fresh Content Impact SEO in 2024?
Google doesn't necessarily favor "fresh" content. Some search queries definitely deserve freshness, while others not so much. However, fresh content can impact SEO through some indirect "freshness" factors.
Why SEO Does Not Work for You & Your Website
So, you're wondering why SEO does not work for you and your website, right? Of course, SEO isn't actually dead, but there are a few reasons why SEO might not be working for you and your site. We've gathered 14 top of mind reasons why your SEO might not be working for your website. Let's go through them and see if something rings a bell.
Affordable SEO Services for Small Business – The 2024 List
Finding affordable SEO services for small businesses isn't an easy task for sure. With SEO being such a complex field, it's hard to know what services do you need or whether a company's gonna do a good job or not. That's why it's important to have at least an idea of what SEO services are important, which practices are useful and which are harmful.
10 Major SEO Mistakes You Might Make in 2024 How to Deal With Them – Backed by SEO Experts
Improvement doesn't always come from making things right. In fact, the only way you'll really improve is by failing, over and over again. However, when it comes to SEO, a mistake might pass by unnoticed. Now, there are thousands of horrible mistakes that you could be making.