Cutting-Edge Social Insights

[53 Untapped Ways to Improve Your Email Open Rates](/content/blog/11504/ways-to-boost-email-open-rates/ "53 Untapped Ways to Improve Your Email Open Rates"/index.html)

By [Cornelia Cozmiuc](/content/blog/author/corneliac/ "Posts by Cornelia Cozmiuc"/index.html)

Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads. And the better your emails are in composition and structure, the more you’re going to grow your business in a sustainable way. We’ve put together (probably) the largest list of hands-on tips that will help you nail email marketing and notably boost your email open rates. With no further introduction, we present you a great list of 53 great methods on how to consi

[30 Powerful Cold Email Tips Backed by Renowned Digital Marketing Experts](/content/blog/10513/cold-email-outreach-boost-response-rate/ "30 Powerful Cold Email Tips Backed by Renowned Digital Marketing Experts"/index.html)

By [Razvan Gavrilas](/content/blog/author/admin/ "Posts by Razvan Gavrilas"/index.html)

Email outreach is clearly more than just sending an email to the right guy. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot.   For once, because it works like a riddle – it’s never the thing that first pops into your mind. That very first thing you’re thinking of including in your outreach pitch was probably used by other hundreds of people hoping to stand out. People receive heaps of emails every day.

[Poor Marketing Data Costs Online Businesses $611 Billion Per Year](/content/blog/13094/poor-marketing-data/ "Poor Marketing Data Costs Online Businesses $611 Billion Per Year"/index.html)

By [Cornelia Cozmiuc](/content/blog/author/corneliac/ "Posts by Cornelia Cozmiuc"/index.html)

The data quality subject is often neglected, and poor quality business data constitutes a significant cost factor for many online companies. And, although there is much content that claims that the costs of poor data quality are significant, only very few articles are written on how to identify, categorize and measure such costs. In the following article we are going to present how poor quality data can affect your business, why is this happening and how can you prevent wasting time and money du

[23 Rarely Used Copywriting Techniques to Create Fascinating Content](/content/blog/12643/copywriting-techniques/ "23 Rarely Used Copywriting Techniques to Create Fascinating Content"/index.html)

By [Razvan Gavrilas](/content/blog/author/admin/ "Posts by Razvan Gavrilas"/index.html)

Writing is an art and discovering the secrets of boosting your readers' engagement can transform you into a master of copywriting. Setting the right tone, answering to questions, drawing attention, adding personality and bringing your content alive with visuals or interactive data are just a few techniques that can get you where you want. You know that warm feeling you get when you speak with one of your friends? You talk, he listens, he asks questions and so on. You understand each other.

[Boost Your Online Awareness Using the Mention Outreach Technique](/content/blog/11352/mention-outreach-techniques/ "Boost Your Online Awareness Using the Mention Outreach Technique"/index.html)

By [Cornelia Cozmiuc](/content/blog/author/corneliac/ "Posts by Cornelia Cozmiuc"/index.html)

Bad marketing is, most of the time, simply bad strategy. For instance, it might be tempting to think that all you need to succeed today is a strong social media presence and fan base. However, that would be a huge mistake on your part, strategically. Sure, social media might be a good place to promote a product or service, but there isn’t really any return on investment on that promotion, as Facebook users simply don’t engage with brands. What you really need is an interaction environment wh

[102 Most Used Chrome Extensions for Digital Marketers](/content/blog/11220/102-most-used-chrome-extensions-for-digital-marketers/ "102 Most Used Chrome Extensions for Digital Marketers"/index.html)

By [Livia Rusu](/content/blog/author/liviar/ "Posts by Livia Rusu"/index.html)

It's impossible not to be synced anymore. Everything is on cloud and the amount of information we come across every day is unprecedented. The difficulty of any digital marketer's mission is not letting themselves be distracted by the connectivity and hyperlinking on the web. Because we know how crucial it is to stay informed and relevant when it's almost impossib

[Why Your Outreach Failed and Why I’ll Always Delete Your Emails](/content/blog/10996/why-your-outreach-failed/ "Why Your Outreach Failed and Why I’ll Always Delete Your Emails"/index.html)

By [Livia Rusu](/content/blog/author/liviar/ "Posts by Livia Rusu"/index.html)

There are many reasons why outreach emails get to be deleted directly without even being read. One of the reasons is that they are never read; not even by the person who wrote them. Therefore, when the sender is not even trying to be coherent or make any sense, why should I be the one trying to read its messages?   Moreover, how can I not delete your emails if they bring me no added value? None. Except the astonishment of how unprofessional that email is written, it literary brings me not

[18 Outreach Examples That Will Massively Boost Your Sharing](/content/blog/10444/outreach-examples-boost-sharing/ "18 Outreach Examples That Will Massively Boost Your Sharing"/index.html)

By [Razvan Gavrilas](/content/blog/author/admin/ "Posts by Razvan Gavrilas"/index.html)

Outreach is exceptional. It gives you a great head start when you most need one - it teaches you what people in your niche best respond to and it makes you more popular. There are endless benefits to it. And while these are widely discussed, we’re going to go through some poignant examples of outreach (with their dos and don’ts) and their results. The key takeout is being able to make a comparison between the different types of situations the following people found themselves in, and then

[TwitCount – The Twitter Share Counts Alternative](/content/blog/10297/twitcount-twitter-share-counts-alternative/ "TwitCount – The Twitter Share Counts Alternative"/index.html)

By [Razvan Gavrilas](/content/blog/author/admin/ "Posts by Razvan Gavrilas"/index.html)

As you may have already found out or experienced on your site, Twitter share counts are no longer updating on the share buttons starting with the 20th of November this year. This means that all share buttons out there that relied on the Twitter share count endpoint are no longer providing share counts. This includes Twitter’s own official tweet button. Basically, Twitter seems to be de-emphasizing one of its defining metrics: the share counts. The impact the big social network's decision ha

[How to Build a Consistent Brand Voice Using Content Marketing](/content/blog/10092/build-brand-voice-using-content-marketing/ "How to Build a Consistent Brand Voice Using Content Marketing"/index.html)

By [Razvan Gavrilas](/content/blog/author/admin/ "Posts by Razvan Gavrilas"/index.html)

So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from.   What you’re about to read is a general guideline with examples. Finding your brand voices is more than just establishing a consistent communication strategy - ‘the how?’ and ‘why?’ are at least as important as t