11 Content Marketing Trends That Will Affect Your SEO

By [Andreea Sauciuc](/content/blog/author/andreeas/ "Posts by Andreea Sauciuc"/index.html)

The digital marketing industry is continuing to evolve, and you need to keep up with the content marketing trends that appear. SEO and content marketing should always be best friends, one should not live without the other.

We’ve talked about the importance of content on our blog on multiple occasions, especially since Google started to focus their ranking signals on content. We even researched how you can rank on top Google positions without links with a proper content strategy in place.

With so many trends to choose from the content marketing area, we had a hard time narrowing down the ones that will have a high impact on SEO, but nevertheless, here they are:

1. Natural Language Search & Voice Search Content
2. Optimized Content for User Search Intent
3. Personalized Content Experiences
4. Content Creation Process Has Reconfigured Its Steps
5. Content Marketing Will Be Written Only for Content Marketers
6. Context Is the New Era of SEO
7. Influencer Marketing Has More Power
8. Customers Expect Full Transparency
9. Video Content Is the Most Preferred Type of Content
10. Native Advertising Is Rising Rapidly
11. Bite-Sized Content Revolution

1. Natural Language Search & Voice Search Content

Voice search is one of the content marketing trends that is increasing viciously. According to Google, 20% of mobile searches are now voice searches.

This trend has a high influence on SEO. In the screenshot below you can see how much the voice search accounts from all the searches performed on the search engines.

An Emarketer study shows that one-third of the US population uses voice search. A comparison beside search typed queries shows that 71 percent of consumers prefer to use voice searches (PricewaterhouseCoopers).

2. Optimized Content for User Search Intent

Content and search engines together changed the way they work. They are now in sync, have strict rules and are definitely content marketing trends you should follow. The trend in content shifted the focus on the user, and Google is trying to deliver better optimized and personalized content to each user – hence the user search intent.

To better understand your audience, perform keyword research, look through analytics and conduct studies to find out what is their pain point, if they find what they need on your website.

3. Personalized Content Experiences

Personalized content is the new buzzword in the content marketing trends world. Studies have shown that this year we’ll have more content than before. Personalized content creates a connection between the brand and the customer and has lots of benefits.

4. Content Creation Process Has Reconfigured Its Steps

The content creation process changed and now follows a more natural and more user-friendly path. Now you have to start with finding a content gap or a problem and getting the answers to that through your content.

5. Content Marketing Will Be Written Only for Content Marketers

We are living hard times, especially in the content marketing world. Unfortunately, content marketing is starting to be addressed to content marketers.

6. Context Is the New Era of SEO

A new content marketing trend is embracing the content culture and the knowledge-sharing industry. It is about the patents that talk about context and how search will change its form.

7. Influencer Marketing Has More Power

Influencer marketing is a popular tactic and a growing trend. According to a study by Nielsen, 83% of consumers trust recommendations from their peers over advertising.

8. Full Transparency for a Better Customer Experience

The Global Trust in Advertising survey by Nielsen shows that Europe has the lowest trust rate in advertising compared with the other continents.

9. Video Content Is the Most Preferred Type of Content

Video content has become the most preferred forms of content. According to a study by Outbrain, 86% of marketers prefer video and livestream, instead of blog posts.

10. Native Advertising Is Rising Rapidly

Native advertising is known to take the lead and grow faster in the years that will come. A research by Native Advertising Institute says that more publishers are adopting native advertising.

11. Bite-Sized Content Revolution

Bite-sized content has lots of advantages such as fighting against boredom, and it is easier to remember because it is essential and adaptable to the readers.

Conclusion

Content marketing is a changing industry just like any other. The content marketing trends focus will fall on the personalization, context and natural language in your articles. Investing in content is better when you’re thinking smart and strategic. Content marketing trends can show some directions.